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Spend Wisely, Live Freely

Transform impulse spending into long-term wealth. Choice helps you visualize the true cost of purchases in "life time" and investment growth.

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Why Choose Choice?

Time-Equivalent Cost

See purchases not just in dollars, but in hours of your life worked. Understand the true value of your money.

Investment Projections

Visualize how much that impulse buy could grow if invested instead. See the compound interest impact years.

Goal Visualization

Link your savings to real goals like buying a flat. Turn resisting temptation into a step closer to your dreams.

Combat Compulsive Buying

1. Pause

Before you buy, open Choice and enter the item's cost.

2. Reflect

See the cost in work-hours and potential future wealth lost.

3. Decide

Make a mindful decision. If you save, watch your virtual portfolio grow.

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Simple, clean interface designed for mindful decision making.

Make Your Choice Know Your Choice Detail Setup Your Goal Track Your Progress Sustainability Statistics

Start Making Better Choices

Available soon on iOS.